Front-Office Systems for Small Service Businesses
For small service businesses: website, CRM, texting line, intake, payments, and alerts, installed and run by an operator who uses the same systems in his own businesses. Measured on booked appointments, not logins.
The Problem
A login, a template, a monthly charge, and a support queue. The owner is left to wire the website to the CRM, the CRM to the phone, the phone to the calendar, and the calendar to the invoice. Most never finish. The lead that texts at 7pm on a Friday goes unanswered, and the one that does get a reply never lands in a record anyone can find. That is not a software problem. It is an installation problem, and it is the one we fix.
What We Build
From filed LLC to first paying client.
Fixed scope. One-time build fee.
Everything above, plus the intake line that answers.
One-time build fee plus monthly retainer.
Already running, and the stack is not.
Flat fee.
Add-ons, priced separately: Google Business Profile setup and verification, branded email sending domain, service-area routing and address checks, additional forms and intake pages, brand kit (logo files, business card, print specs), past-customer reactivation campaign, additional texting campaigns, and recurring-billing plans.
Founding-client pricing is in effect for the first three builds. Ask on the call.
The Process
Twenty minutes. What you sell, where you work, and how a customer finds, books, and pays you today. You leave with a fixed scope and a start date.
Site, CRM, texting line, payments, and alerts go up in order. Carrier registration for the texting line is filed on day one so it clears while the rest is built.
We text the line, book the appointment, sign the agreement, and pay the invoice the way a customer would, with you watching. Then it goes live, and we keep it running.
Who It's For
Click the closest fit to start the conversation.
Fence, roofing, HVAC, plumbing, pest, lawn. Speed to response wins the job, and your past-customer list is the cheapest work you will ever book.
Personal trainers, in-home care, mobile wellness, detailing. Service-area checks and intake done before the first visit.
Law, accounting, insurance, advisory. Qualify before a billable hour is spent, and get engagement letters signed without chasing.
Several locations, one front office. The same systems at every location, reporting back to HQ. Retainer-based.
Reference Build
Epic Veteran Mobility is an in-home personal training business in Murfreesboro, Tennessee. Covered Down built its front office end to end and runs it today. Every piece listed here is live at epicveteranmobilitytn.com.
The same stack runs the inbound line for our own real estate brand, where Sarah qualifies sellers by text and routes them the same day. We do not sell a system we do not operate.
Founder and Operator, Covered Down - Murfreesboro, TN
Dan Previti is a retired U.S. Navy Chief who spent twenty years in Navy logistics, where a part that is not tracked is a part that does not exist. He brought that habit to the small business front office: every lead gets a record, every record gets an owner, every owner gets an alert. He builds every Covered Down system himself and runs the same stack in his own businesses. No sales team, no hand-off, one person who answers for the work.
Get Started
Tell us what you sell and how customers reach you today. You leave the call with a fixed scope and a start date. If the business is not quite ready, you leave with a free launch checklist and a follow-up date instead. Best fit: entity filed, business bank account open, and one paying customer or a signed first client.
Or reach out directly:
Text the line and Sarah answers in seconds, day or night, and gets you on the calendar. Call or email and you get Dan, usually within the hour during business hours and by the next business day outside them.